ABOUT ELENA SAVITSKAYA
I am a Graphic and Web Designer, based in London. All of my life i had a passion about design, psychology and marketing. I come from a Marketing Management background and when it comes to Graphic Design i have my own definitions of goals that designers need to achieve in their work. In my opinion, it’s not all about “pretty graphics”. When pictures got printed on product packaging for the first time, the idea behind it was very simple: boost sales. And that’s the goal in clever approach to Graphic Design. Pure “eye candy” won’t work anymore. It has to have a marketing strategy behind it, be memorable, be well-researched. I think that combining these principles with the “eye candy” achieves the right result for my clients and me. My work has been recognized my major industry blogs recently, in which i take great pride.
I’ve been a Graphic Designer for 6 years now, i’ve had agency and in-house experience, as well as freelance. When it comes to creative thinking and marketing strategies you just can’t be put into a box. A lot of us, designers, are guilty of thinking that a client’s brief itself is that box. But i see it as a guideline, as a creative challenge, as a way to bring idea behind it to life.
Currently I’m using the following software for my projects: Photoshop CS5, Illustrator CS5, InDesign CS5, Dreamweaver, Cinema 4D, After Effects CS5. I’m capable of handcoding HTML and CSS, but i choose not to do any programming myself and work in partnerships with programmers instead. Jack of many trades, master of none does not apply to me. Since i started my job as a Graphic Designer, i’ve learned a lot about user experience, pshychology of sales, pshychology of product/service perception, online and offline marketing, SEO (Search Engine Optimization) and advertising strategies. I hold an equivalent of NVQ 3 in Business Management and Marketing.
In order to see more of her great work please visit